Cartier, the journey of a style. Conference by Pierre Rainero

On the occasion of the exhibition Cartier Design: A Living Legacy, Pierre Rainero, Director of Image, Style and Heritage at Cartier, will dive into the Maison’s style: how it was born, its guiding principles, the collective process behind it and what makes it recognizable. In reference to the exhibition’s title, he will show in which extent we can speak about the Cartier’s style as a living language, steeped in the Maison’s heritage and the pioneering vision of its founders.

Pierre Rainero
With a degree from HEC (Ecole des Hautes Etudes Commerciales), Pierre Rainero started his career in 1980 in advertising at Ogilvy & Mather.
He joined Cartier in Paris in 1984 as International Advertising Director. After a few years as Marketing and Communication Director at Cartier in Italy, he returned to Paris to occupy several positions at Cartier International, heading Research and Strategy, Communications and the Artistic Direction of Cartier creations.
Since 2003, Pierre Rainero has been the Image, Style and Heritage Director, overseeing the stylistic dimension of Cartier’s creation. He is also responsible for the Maison’s heritage policy, notably the Archives and the Cartier Collection, which brings together more than 3000 historical pieces. As such, Pierre Rainero is the privileged interlocutor of museums and cultural institutions around the world, in relation to exhibitions dedicated to Cartier creations.


Snake necklace
Cartier Paris, special order, 1968
Provenance: María Félix (1914-2002)
Cartier Collection

María Félix La Doña is a trademark of Fomento Social María Félix, A.C. and the Estate of María Félix, S.A. de C.V. www.EstateofMariaFelix.com